Amplifi — From Intent to Impact

01 — The Story

Founded with conviction. Proven. Bought back.

Ben Fogarty founded Focal Labs (now Amplifi) in 2015 with a single thesis: data-rich organisations hold untapped commercial value and need a partner to unlock it.

Acquired by XPON Technologies in 2020. UK revenue grew from ~£400K to ~£3M in two years, validating the model at scale.

Under subsequent ownership the business was redirected toward the group's own priorities and external revenue declined. The model did not.

In December 2024, Ben and Mark Breslin led the management buyback. For the first time in five years, the people who built the model were back driving the vision, direction and execution.

02 — Rapid Growth in the First 15 Months

What happens when the right team owns the right business.

207%

Revenue growth in 15 months since buyback (88% year on year, FY25 to FY26)

£1.60M

Annualised revenue run rate

77%

Recurring revenue

72%*

Gross profit margin on services

5 yrs

Full-time team average tenure

Key active clients and growing

Official Palantir Services Partner, April 2025 · £995K in contracts delivered on Palantir technologies

Member of the Anthropic Claude Partner Network, with over 90% of the delivery team having completed Anthropic's Claude Partner Network learning path

* Excluding the first Palantir services project, where UK contractors are currently used while the Vietnam delivery team trains. Blended GPM is 55%, recovering toward our 75% target as Vietnam delivery scales.

03 — The Opportunity

Two structural forces. One window.

$48.55B

Data monetisation market by 2035 (25.9% CAGR)

The data monetisation imperative

Market valued at $5.22B today, projected to $48.55B by 2035. Organisations that close the gap fastest will command materially higher valuations, re-rated at software-like multiples.

70%

Palantir YoY revenue growth Q4 2025

The arrival of scalable AI infrastructure

PwC and Accenture both formalised enterprise-only Palantir partnerships in late 2025, widening the mid-market gap rather than closing it.

The opportunity is horizontal. Our customer focus is deliberate.

Data monetisation pressure spans B2B events, media and publishing, professional services, and enterprise platform businesses. Amplifi targets mid-market organisations in these sectors with genuine commercial intent and actionable data assets, and is already delivering for them, with sights on recruitment and workforce intelligence, market intelligence, and financial services.

04 — The Problem

The technology exists. The capability to deploy it at mid-market economics does not.

Only 17% of enterprises have successfully established data monetisation initiatives. (MIT CISR, 2024)

$252B invested in AI globally in 2024, and 74% of companies fail to scale tangible value from it. (BCG, 2024)

The Big 4 will not take engagements below £300K. Boutique generalists lack the platform depth. Mid-market organisations sit between the two, underserved by both.

The bottleneck is not ambition, and it is not technology. It is the absence of implementation expertise at economics that work for the mid-market.

05 — Solution

Uniquely positioned to cover the full data monetisation journey at mid-market economics.

An applied AI partner. We shape the strategy, build and deploy the systems, and turn data into revenue, working as part of your team.

Services Partner

Partner Network

Commercial strategy and data monetisation roadmapping

Palantir delivery as an official Services Partner (Foundry and AIP)

Agentic coding and enterprise AI adoption as a member of the Anthropic Claude Partner Network: helping organisations embed Claude, Claude Code and the broader agentic stack correctly, through our Activation, Acceleration and Expansion model

Proprietary IP: Matter AI, our productised licensing engine, with ArchiveX as its diagnostic front end

Blended UK and Vietnam delivery: 70%+ cost advantage

Faster to commercial revenue, with higher certainty, at a fraction of the cost.

06 — Differentiators

Three things competitors cannot quickly replicate.

A proprietary playbook built from a decade of this specific work. Not consulting about data monetisation, actually doing it. The pattern recognition is codified and compounding.

The right technology at every stage, and the rare credential set to deliver it: official Palantir Services Partner and member of the Anthropic Claude Partner Network, one of very few firms holding both. Proprietary IP in Matter AI. Technology agnostic, not platform-led.

Enterprise-grade delivery at mid-market economics. 70%+ cost advantage. Forward-deployed engineers. The model that makes mid-market engagements profitable.

07 — Proof

The model is working.

Financial Momentum

207% revenue growth since buyback, to a £1.60M annualised run rate, without institutional capital.

77% recurring revenue. On track for 118%+ growth into FY27.

Client Quality and Retention

Average inherited client tenure: 5.1 years. Three of four clients carried through the buyback remain active and have deepened, not despite the ownership change but through it.

100% of clients who progressed beyond proof of value have expanded into ongoing contracts.

Delivery Credibility

£995K in contracts involving Palantir technologies in under nine months of partnership.

Agentic coding in live delivery: AI coding activation with ACADS, and a growing pipeline of Claude-based engagements as a member of the Anthropic Claude Partner Network.

Three ex-Palantir forward deployed engineers engaged directly on client programmes. Advisory bench includes two former senior Palantir leaders.

IP in Motion

Matter AI is already in a paid pilot with a FTSE 100 client, deployed through its ArchiveX diagnostic, with measurable client-verified outcomes.

This team has executed this transition before: Focal Labs was acquired with 40% SaaS licensing revenue.

	Now, Feb 2026	12 months, FY27	36 months
Revenue run rate	£1.60M	£3.5M (118%+ YoY)	£7.5M+
Blended gross margin	55%	65%+	80%+
Recurring revenue	77%	85%+	80%+
Licensing revenue (Matter AI)	0%	5–10%	25–30%
Active clients	8+	16–18	30–35

09 — Return

Enter at services economics. Participate in the full re-rating.

Current entry point

7–8.4x

EBITDA · UK IT Services

Exit target as licensing scales

8–15x

EBITDA · AI-Specialist SaaS

As licensing grows from 0% to 25–30%, the blended multiple re-rates materially.

The strategic acquirer market is already active: Accenture acquired Decho (UK) and RANGR Data (US) within six weeks in late 2025, both Palantir delivery specialists.

The exit route is not theoretical. It is already being mapped by the market.

10 — The Team

This team has built this before.

Leadership

Ben Fogarty

CEO. Founded Focal Labs 2015. Grew to £3M. Led the buyback. 207% growth since.

Mark Breslin

CRO. First Chief AI Officer in a FTSE 100 (Informa). Led £400M AI transformation.

Melissa Cuk

Delivery Director. 10+ years enterprise media and technology. Through three ownership changes.

Sharon Fogarty

Finance Director. Qualified accountant. Full financial history of the business.

Advisory

Paul Roberts

Former UK Sales Lead, Palantir. Now leading GTM for Edra, a Sequoia-backed AI leader.

Simon Middelboe

30 years B2B events, media, and information.

11 — The Raise

£2M equity. Minority stake. Growth capital, not survival capital.

Allocation	Amount	Share
CTO hire	£300K	15%
Go-to-market and Palantir co-sell	£500K	25%
Matter AI product development	£600K	30%
Vietnam subsidiary and delivery uplift	£300K	15%
Working capital	£300K	15%

Funding & Exit Milestones

Series A Ready: 12 Months

Valuation driven by £3.5M annualised revenue, 65%+ gross margin, and Matter AI generating initial ARR.

Exit Horizon: 3 to 5 Years

Strategic acquisition. Comparable transactions already in market: Accenture acquired two Palantir delivery specialists within six weeks in late 2025. A £7.5M+ revenue business with 25–30% licensing mix commands SaaS-adjacent multiples, not services multiples. The multiple follows the model.

From Intent to Impact