Amplifi — From Intent to Impact

01 — The Story

Founded with conviction. Proven. Bought back.

Ben Fogarty founded Focal Labs (now Amplifi) in 2015 with a single thesis: data-rich organisations hold untapped commercial value and need a partner to unlock it.

Acquired by XPON Technologies in 2020 — UK revenue grew from ~£400K to ~£3M in two years, validating the model at scale.

Two successive owners redirected the business toward their own priorities. Revenue declined. The model did not.

In December 2024, Ben and Mark Breslin led the management buyback. For the first time in five years, the people who built the model were back driving the vision, direction and execution.

02 — Rapid Growth in the First 15 Months

What happens when the right team owns the right business.

194%

Revenue growth in 15 months since buyback

£1.71M

Annualised revenue run rate

85%

Recurring revenue

72%*

Gross profit margin on services

5 yrs

Full-time team average tenure

10+

Active clients and growing

Official Palantir Service Partner — April 2025 · £995K in contracts delivered on Palantir technologies

Reached profitability — December 2025

* Excluding the first Palantir services project, where UK contractors are currently used while training the Vietnam delivery team. Blended GPM is 54%, recovering toward our 75% target as Vietnam delivery scales.

03 — The Opportunity

Two structural forces. One window.

$48.55B

Data monetisation market by 2035 (25.9% CAGR)

The data monetisation imperative

Market valued at $5.22B today, projected $48.55B by 2035 at 25.9% CAGR. Organisations that close the gap fastest will command materially higher valuations, re-rated at software-like multiples.

70%

Palantir YoY revenue growth Q4 2025

The arrival of scalable AI infrastructure

Palantir grew 70% YoY in Q4 2025. PwC and Accenture both formalised enterprise-only Palantir partnerships in late 2025 — widening the mid-market gap rather than closing it.

The opportunity is horizontal. Our customer focus is deliberate.

Data monetisation pressure spans B2B events, media and publishing, professional services, and enterprise platform businesses. Amplifi targets mid-market organisations in these sectors with genuine commercial intent and actionable data assets — and is already working with them. With sights on recruitment and workforce intelligence, market intelligence, and financial services.

04 — The Problem

The technology exists. The capability to deploy it at mid-market economics does not.

Only 17% of enterprises have successfully established data monetisation initiatives. (MIT CISR, 2024)

$252B invested in AI globally in 2024 — 74% of companies fail to scale tangible value from it. (BCG, 2024)

The Big 4 will not take engagements below £300K. Boutique generalists lack the platform depth. Mid-market organisations sit between the two, underserved by both.

The bottleneck is not ambition. It is not technology. It is the absence of implementation expertise at economics that work for the mid-market.

05 — Solution

The only partner that covers the full data monetisation journey at mid-market economics.

An applied AI partner. Not a consultancy. Not a reseller. Not a systems integrator.

Commercial strategy and data monetisation roadmapping

Certified Palantir delivery (Foundry and AIP)

Proprietary IP: ArchiveX and Matter AI

Blended UK-Vietnam delivery: 70%+ cost advantage

Faster to commercial revenue, with higher certainty, at a fraction of the cost.

06 — Differentiators

Three things competitors cannot quickly replicate.

A proprietary playbook built from a decade of this specific work. Not consulting about data monetisation — actually doing it. The pattern recognition is codified and compounding.

The right technology at every stage. Official Palantir service partner. Own Foundry instance. Proprietary IP in ArchiveX and Matter AI.

Enterprise-grade delivery at mid-market economics. 70%+ cost advantage. Forward-deployed engineers. The model that makes mid-market engagements profitable.

07 — Proof

The model is working.

Financial Momentum

194% revenue growth in 15 months, from £584K to £1.71M annualised, without institutional capital.

85% recurring revenue. On track for 105%+ year-on-year growth in FY27.

Client Quality and Retention

Average inherited client tenure: 5.1 years. Three of four clients carried through the buyback remain active and have deepened — not despite the ownership change, but through it.

100% of clients who progressed beyond proof of value have expanded into ongoing contracts.

Delivery Credibility

£995K in contracts involving Palantir technologies in under nine months of partnership.

Three ex-Palantir forward deployed engineers engaged directly on client programmes. Advisory bench includes two former senior Palantir leaders.

IP in Motion

ArchiveX deployed in a paid pilot with a FTSE 100 client, with measurable client-verified outcomes.

Matter AI in active pilot conversations.

This team has executed this transition before: Focal Labs was acquired with 40% SaaS licensing revenue.

	Now — Feb 2026	12 months FY27	36 months
Revenue run rate	£1.71M	£3.5M (105%+ YoY)	£7.5M+
Blended gross margin	54%	65%+	80%+
Recurring revenue	85%	85%+	80%+
Licensing revenue	0%	5–10%	25–30%
Active clients	10+	16–18	30–35

09 — Return

Enter at services economics. Participate in the full re-rating.

Current entry point

7–8.4x

EBITDA · UK IT Services

Exit target as licensing scales

8–15x

EBITDA · AI-Specialist SaaS

As licensing grows from 0% to 25–30%, the blended multiple re-rates materially.

Strategic acquirer market is already active: Accenture acquired Decho (UK) and RANGR Data (US) in six weeks in late 2025 — both Palantir delivery specialists.

The exit route is not theoretical. It is already being mapped by the market.

10 — The Team

This team has built this before.

Leadership

Ben Fogarty

CEO. Founded Focal Labs 2015. Grew to £3M. Led the buyback. 194% growth since.

Mark Breslin

CRO. First Chief AI Officer in a FTSE 100 (Informa). Led £400M AI transformation.

Melissa Cuk

Delivery Director. 10+ years enterprise media and technology. Through three ownership changes.

Sharon Fogarty

Finance Director. Qualified accountant. Full financial history of the business.

Advisory

Romy Attias

6 years at Palantir (NY and London). Led Morson technical delivery.

Paul Roberts

Former UK Sales Lead, Palantir.

Simon Middelboe

30 years B2B events, media, and information.

11 — The Raise

£2M equity. Minority stake. Growth capital, not survival capital.

Allocation	Amount	Share
CTO hire	£300K	15%
Go-to-market and Palantir co-sell	£500K	25%
ArchiveX and Matter AI product development	£600K	30%
Vietnam subsidiary and delivery uplift	£300K	15%
Working capital	£300K	15%

Funding & Exit Milestones

Series A Ready: 12 Months

Valuation driven by £3.5M annualised revenue, 65%+ gross margin, ArchiveX and Matter AI generating initial ARR.

Exit Horizon: 3 to 5 Years

Strategic acquisition. Comparable transactions already in market: Accenture acquired two Palantir delivery specialists within six weeks in late 2025. A £7.5M+ revenue business with 25–30% licensing mix commands SaaS-adjacent multiples, not services multiples. The multiple follows the model.

From Intent to Impact